How to Get More Customers Through Google Search
SEO Basics that Every Local Business Needs to Understand
All businesses, whether local or global want more customers. You can get more customers by paid traffic – paying for ads. You can get more customers by being found in the search engines. This is so-called free but there is cost involved in getting found on page 1 of the search engines.
We will focus on Google for this training since it is the most popular search engine. You have a local business and you want to be on page 1 when a potential customer types in your keyword.
SEO or Search Engine Optimization is all about tweaking your website so that Google will show your website on page 1 of the search results when your ideal customer types in specific terms related to your business.
So the first question you need to ask yourself is: “What does Google want from me?”
All the search engines are in the business of providing the best related content to any search query. If you are looking for a plumber in Danbury, CT, you want to see a whole page of plumbers who service the Danbury area.
First, your website must use terms in their content that are related to the search term being typed in.
In the case of a plumber, his website needs to have plumber or plumbing services or some other related term(s) and an address in the Danbury, CT area.
So you as a business owner must know and understand what your potential customers are typing into a search engine like Google. Even though this sounds logical, most business owners do not get this!
Secondly, your website should have related information to those search terms.
If you are a plumber, then your website will have content on plumbing problems, plumbing services, etc. There will be images and/or videos that provide information on plumbing issues.
Provide good solid content related to search terms. You want to keep the visitor there which tells Google that your site was relevant. If the visitor leaves quickly, Google will give you less relevancy to the term. (This is called ‘bounce rate.’)
Thirdly, Google wants to see proof that you are a legitimate business.
There are several ways to prove that you are a legitimate business:
- Have a valid name and address and phone number
- Set up a Google business page
- Social proof with a Facebook page or LinkedIn or other relevant social media profile
- Citations – Directories that have your business information.
Follow these 3 SEO tips and you be doing better on the search results!